Director of Marketing

Company: Capital Farm Credit
Location: Bryan
Posted on: June 12, 2021

Job Description:

DESCRIPTION/JOB SUMMARY EDUCATION REQUIREMENT: Bachelor's degree in Marketing, Communications, or a related field. JOB REQUIREMENTS: A minimum of seven (7) years' experience in leading marketing communications initiatives in a corporate environment as well as experience with brand and agency management.At least two (2) years of experience in a leadership role. FUNCTIONS: Developing processes and programs that promote an understanding of and positively contribute to the customer journey value stream.Modeling organizational values, inspiring a shared vision, and holding their teams accountable for culture preservation and growth.Creatively establishing initiatives that reflect an understanding of competitor products in each channel.Understanding local sales team requirements for success and translating needs into a strategic, localized marketing support campaign that enables sales team success while building broader brand equity across the footprint.Building an end-to-end customer lifecycle through the development and execution of acquisition, activation, and engagement initiatives.Working with multiple internal and external stakeholders delivering timely and successful marketing programs.Adjusting departmental plans and priorities to address resource and operational challenges with focus on the next one or two years' priorities. PREFERRED SKILLS: Strong skills to understand the Association's marketing objectives. The ability to use persuasion and tact in obtaining agreement; establish priorities and drive them to success.Ability to work in a team environment, analyze problems and develop solutions.Exercise judgment, be assertive, work independently, and maintain confidentiality.Excellent communication and presentation skills to deal with a wide range of specialists inside and outside the Association.Capacity to use marketing/sales skills to plan and deliver effective programs.Ability to manage a complex workload and work with tight deadlines. Skilled in product/service marketing, go to market strategy, brand awareness, lead and demand generation, product messaging and positioning, account management, product development, strategy, analytics, sales enablement, market research, direct mail, thought leadership, campaign management, budgeting, marketing automation software, digital, web and social media.Intermediate skill level in Microsoft Office and Adobe Creative Suite applications. _At the discretion of CFC, position may be offered at alternate titles and other business experience may be considered relevant._ _AA/EOE/M/F/D/V; Full description available on request._ DETAILS Capital Farm Credit is the largest rural lending cooperative in Texas, providing credit and other related services to farmers, ranchers, rural home owners, and agribusinesses. We are a proud member of the nationwide Farm Credit System which provides financing to meet the needs of rural America. As one of the largest Farm Credit Associations in the United States, Capital Farm Credit has over $9 billion in total assets and employs over 500 team members. We serve 192 counties in Texas with nearly 70 credit offices. Capital Farm Credit is a great place to work. Our employees are passionate and committed to serving both rural Texas and each other. We seek highly motivated and engaged people who foster the core values behind who we are, how we work and how we treat others - with commitment, trust and value. We cooperate and care for our members and employees with family-like respect and appreciation. Capital Farm Credit works diligently to ensure we provide our full-time employees with a market-based compensation program including competitive salary, employee benefits, participation in an attractive, goals based incentive program, and development opportunities. As a customer-owned cooperative, our compensation and benefit programs are designed to align the success of our members with the employee's success. Our comprehensive benefit program includes, but is not limited to: An outstanding company-wide incentive programAccommodating and flexible vacation and sick leave10-12 paid holidays401(k) plan with up to a 9% employer contribution/matchAffordable health, dental, and vision plansEmployer paid life insurance and disabilityTuition reimbursementUp to $400/year wellness reimbursement

Keywords: Capital Farm Credit, Bryan , Director of Marketing, Other , Bryan, Texas